40+ million
Monthly digital users
WHO WE ARE
Motorsport Network is a global digital media company and market leader at the heart of the motorsport and automotive sector.
We inspire our users with breaking news, crisp analysis, engaging live content, informative videos, exclusive insider stories, exciting events and career opportunities in the world of motorsport and the automotive industry.
We create genuine added value for companies that want to gain a foothold in the industry, who are in need of a proven, brand-safe advertising environment or who are looking for new ways of addressing target groups.
For brands, we are the all-in-one media solution to reach regional, national, continental or even global motorsport and automotive audiences from a single source.
We achieve this through our high-reach and renowned motorsport and automotive portals as well as through the use of our community data, our creative agency MotorLab, our global recruitment platforms Motorsport Jobs and Motor Jobs and our motorsport data experts at Motorsport Stats.
OUR GLOBAL NETWORK
These international portals, services and events form the heart of Motorsport Network
YOUR GLOBAL REACH CHAMPION IN THE AUTOMOTIVE AND MOTORSPORT SECTOR
15+ million
Followers on social media
81
Countries
14
Languages
KPI OF OUR PORTALS IN DETAIL
NET REACH
Monthly users
Status: 05/2024; Source: Google Analytics
GROSS REACH
Monthly page views
Status: 05/2024; Source: Google Analytics
OUR GLOBAL SOCIAL MEDIA IMPACT
Spread across more than 150 social media presences worldwide, we have a combined reach of over 15 million users in the racing and automotive sectors.
7.6 million
followers
2.0 million
followers
2.7 million
followers
2.8 million
subscribers
310,000
subscribers
Current number of social media followers
Stand: 05/2024; Source: Facebook Insights, Twitter, YouTube, TikTok, Threads.
GERMAN-LANGUAGE PORTALS
In German-speaking countries (D-A-CH), we operate the following portals:
Market-leading German-language motorsport portal
Market-leading German-language Formula 1 portal
German edition of the market-leading global motorsport portal
One of the top 5 market-leading German-language automotive portals
German edition of the leading portal about electromobility
BRANDING HIGHLIGHTS GERMANY
Experience the presence at our strong F1 community on YouTube and Twitch with over 1 million views/month, be inspired by our innovative, permanently visible advertising opportunities and benefit from our attention-grabbing ad formats thanks to our strong marketing partners in the DACH region.
Youtube Sponsoring
On the YouTube channel @Formel1de and on Twitch, we publish a wealth of videos and live streams every week - become part of the streams with your brand!
Price:
CPV 60 Euro (per 1,000 video views) + 1,000 Euro one-off handling fee
YouTube Feature
We get to the bottom of the passion that connects you and your brand with motorsport - entertaining, on location, close to the fans.
Video trailer on YouTube: Watch here!
Price:
ca. 10,000 - 20,000 Euro, depending on effort and travel costs
Formula 1 Live Ticker Entries
Our live ticker provides fans with a constantly updated, daily news feed on every F1 race weekend - and your brand message appears as special entry right in the middle!
Price:
500 Euro (Minimum Booking Volume Net: 3,000 Euro)
Race countdown branding
Performance "on time": The passionate look at the stopwatch connects us! Your clickable banner is placed exactly where anticipation meets the need for information. Brand awareness guaranteed!
Price:
CPM 15 Euro
Race series integration
We are the home for racing series and offer your brand a unique environment to emotionally charge your brand. Editorial expertise meets unique reach within the motorsport community - and as a sponsor, your brand is right in the middle of it!
Price:
from 10,000 Euro; depending on the number of races, editorial effort and desired reach
Channel Presenting
Strengthen your brand with one of our most attention-grabbing branding options. Large-format, fixed banners are visible simultaneously when the channel homepage and channel news are visited. On the smartphone, a banner is placed "sticky", i.e. also permanently visible.
Price:
CPM 45 Euro
Context-sensitive video placement "powered by Spoods"
Our unique premium format of advertising: banner, commercial video and several deep links in one. Playback activated by the user, optional only in matching article context, reducing the CO2 footprint of your campaign!
Price:
CPM 30 Euro
Sponsored Article
Inform our audience directly about the features and possibilities of your product or service, optionally including social media, long-term visibility or extension to other international portals of Motorsport Network - translation included.
Due to the large number of requests, we offer attractive standard packages for sponsored articles via a simple online process via WhitePress®: https://www.whitepress.com/53ktk
If you use WhitePress® for your booking, you not only book without our Minimum Booking Volume, but you also save up to 1,000 Euro per sponsored article compared to our list price!
Price:
from 1,000 (depending on the number of portals, channel reach and selected additional options; Minimum Booking Volume Net: 3,000 Euro)
OTHER ADVERTISING FORMATS, ALSO AVAILABLE GLOBALLY
We can help you with the international promotion of your product or service!
Billboard 970x250(px)
DMPU 300x600(px)
MPU 300X250(px)
Native fluid
Leaderboard 728x90(px)
Skin 2600x1104(px)
Video preroll 640x480(px)
OUR GLOBAL POWER IN THE VIDEO SECTOR
Motorsport Network provides:
5000+
Hours of on demand video in our library
1000
Live events streamed annually
125
Different race series covered globally
Where can the videos be viewed?
On our very own video platform
Our flagship properties bring the latest news and editorial content to over 40m users monthly.
Available video advertising formats:
PRE-ROLL
MID-ROLL
POST-ROLL
GLOBAL PODCASTS
Motorsport Network's podcasts attract over 500,000+ regular listeners per month and cover a wide range of motorsport and automotive topics.
Autosport Podcast
The podcast for fans of Formula 1, Formula E, sports cars, touring cars and rallying. The Autosport Podcast is the official podcast of Autosport, the recognized authority in motorsport.
Gravel Notes - Rallying News
Tom Howard (@TommyHoward) discusses the WRC, the European Rally Championship, the Dakar Rally and much more.
Flat Chat with Codders by GP Racing
Stuart Codling aka Codders and Mark Gallagher dissect the world of Formula 1.
EMAIL NEWSLETTER
In addition to your existing marketing strategy, email marketing can provide you instant access to new prospects with 100% deliverability.
All of our legally compliant B2C and B2B email contacts are based on first-party data collected over the years with Motorsport Network brands. We currently have over 1,000,000 opt-in email addresses.
AUTOSPORT THE DEBRIEF
Motor1.com INSIDER
PRINT MAGAZINES
Get your brand featured in our leading motorsport print magazines
Motorsport Network currently publishes two successful publications: Autosport and GP Racing.
Together, both publications reach a global readership of over 76 countries, with a reach of over 430,000 and a monthly circulation of 91,000. Both publications are available in a print and digital format.
Formerly known as F1 Racing, the monthly magazine offers its readers a comprehensive approach to the high-tech, passionate and glamorous world of Formula 1. Each month, its striking photography and unparalleled journalism provide readers with a unique insight into the world of Grand Prix racing.
- 50% self-employed, managers, directors
- 42% earn over £75k per year
- 36% own two cars or more
The UK's best-selling weekly motorsport magazine. Since its first issue in 1950, Autosport has set the standard for motorsport journalism worldwide with its coverage of Formula 1, the World Endurance Championship, national and club motorsport.
- 26% own a racing license
- 61% only read Autosport
- 75% will attend a live motorsport event this year
AUTOSPORT AWARDS
The unique Red Carpet Gala in motorsport has been around since 1982 and honors the best racing drivers and racing cars every year.
Autosport.com subscribers and readers of Autosport magazine can vote for the nominees in six categories. The categories are International Racing Driver of the Year presented by Pirelli, International Competition Car of the Year, International Rally Driver of the Year, British Competition Driver of the Year, Rookie of the Year and National Driver of the Year.
In addition to the awards voted for by the fans, there are a number of awards presented by expert juries. The Aston Martin Autosport BRDC Young Driver of the Year Award is one of the most prestigious and coveted in all of motorsport, as it aims to promote the best young British talent in formula racing.
Other awards include the Autosport Williams Engineer of the Future Award, the Autosport Gold Medal with the Gregor Grant Award for lifetime achievement, the John Bolster Trophy for technical achievement, the Pioneering and Innovation Award and the Promoter of the Year. Another new award is the Sponsor of the Year.
With the Autosport Awards, which take place annually in both physical and digital form, we give brands access to key decision-makers in the motorsport and automotive industry as well as visibility in the global motorsport community.
ELECTRIC DAYS
Electric Days is a multi-day event organized by the Italian Motor1 team that combines entertainment and a deeper analysis of the energy transition in the mobility sector.
The 2024 event filled the streets of the EUR district in Rome over the weekend of June 7-9, attracting 107,000 visitors and 1,000 test drives of cars, electric boats and microcars. More than 24,000 people also attended the concert and DJ set on Saturday evening
Notable sponsors included Alfa Romeo, Audi, BYD, DR Motors, Ford, Honda, Hyundai, Renault, smart, Tesla, Volkswagen, Volvo, Swapa, Mercury, Plenitude+Becharge, Enel, Charge Guru, Michelin, Motus E, Telepass and Energeko.
The event generated excellent media coverage with radio interviews and broadcasts on the main Italian radio stations as well as on automotive websites and in automotive news.
BECOME ONE OF OUR KEY PARTNERS!
Many well-known brands & organizations already use the power and expertise of Motorsport Network
AUTOMOTIVE PARTNER
MOTORSPORT SPONSORS
RIGHTS HOLDERS / TEAMS / CIRCUITS
AGENCIES
GET IN TOUCH
Have a question about what you've seen or want to know more about how Motorsport Network can help you? Email us via this link and we will get back to you: Click here!
